Creative Direction / Web Design / Branding / Graphic Design / Creative Consulting / Packaging Design / Styling / Photography / Illustration / Brand Strategy / + more
Creative Director & Marketing Co-ordinator
2014 - 2018
As part of a rapidly expanding natural skincare brand, I was responsible for maintaining and developing the brand identity. This included designing packaging, overseeing product launches, managing the website and e-commerce, directing photoshoots and creating content for social media.
Creative Direction, including Web and Graphic Design
I completed a variety of creative projects for the Toronto interior design shop. This included a website design update, as well as optimizing the site for an improved visitor experience. I also created graphics for the Wedding Collection campaign, and created a window display and mural for the launch of the Summer campaign.
Brand Creative Design, including web and graphic design
I had the pleasure of developing a brand identity for nutritionist Fran Allen, which included building her website using Squarespace, as well as designing a logo, business cards, and various digital assets. Our relationship has continued, including the design of various educational zines and social media images.