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© 2019 Anna Edell


Creative Direction / Web Design / Branding / Graphic Design / Creative Consulting / Packaging Design / Styling / Photography / Illustration / Brand Strategy / + more

Province Apothecary

Creative Director & Marketing Co-ordinator

2014 - 2018

As part of a rapidly expanding natural skincare brand, I was responsible for maintaining and developing the brand identity. This included designing packaging, overseeing product launches, managing the website and e-commerce, directing photoshoots and creating content for social media. 

Cambie Design

Creative Direction, including Web and Graphic Design


I completed a variety of creative projects for the Toronto interior design shop. This included a website design update, as well as optimizing the site for an improved visitor experience. I also created graphics for the Wedding Collection campaign, and created a window display and mural for the launch of the Summer campaign.

Hello Fran 

Brand Creative Design, including web and graphic design


I had the pleasure of developing a brand identity for nutritionist Fran Allen, which included building her website using Squarespace, as well as designing a logo, business cards, and various digital assets. Our relationship has continued, including the design of various educational zines and social media images.